
The Arthur Awards – the most prestigious and highly anticipated annual awards of the global live music business – take place during ILMC week, with a broad music business audience in attendance.
Housed in a brand-new top-flight venue for 2027, the night sees 600 of the world’s top live music professionals – promoters, agents, venues, festivals, and more – come together as excitement builds, the winners are announced, and the golden statuettes are handed out.
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The Arthur Awards began as a tongue-in-cheek affair in 1995 but have grown over three decades to become known as the Oscars of the international live music business.
The finalists in each category are shortlisted from thousands of votes received from fellow live industry professionals from across the globe. Once the shortlist in each category is announced, the winners are selected by an open vote of live music professionals in addition to a closed jury vote.
The evening begins with a champagne reception before the real spectacle begins: a five-star, four-course banquet from the Hilton’s award-winning chefs, complemented by fine wines, all with illustrious company.
As anticipation builds, the spotlight shifts to the Arthur Awards themselves: eleven categories, countless nominees, and only one victor in each. The 2027 Awards will be hosted by The Arthurs’ longstanding host and conductor extraordinaire, Ms Emma Banks.
Founder and director of experience lifestyle PR agency Mance Communications, and currently listed on the Blooloop 50, Meritaten has developed the PR strategies for many of the UK’s more prominent lifestyle and immersive experiences, as well as working with and alongside international studios and IP-led brands including Disney, Universal, BBC, and Mattel.
Meritaten’s experience across traditional hospitality, f&b brands, luxury hotels, and more recently helping spearhead the breakthrough of the immersive and experience industry has helped brands such as Disney100: The Exhibition, Minecraft: Villager Rescue, Traitors: The Live Experience, Jurassic World: The Exhibition, Swingers – The Crazy Golf Club, Squid Game: The Experience, The Friends Experience (across the UK), Race Across the World: The Experience, The Crystal Maze Live Experience, Sherlock: The Game is Now, Chaos Karts, Gravity, Peaky Blinders: The Rise, Shoreditch Night Tales, and Patty & Bun become successful household names with successful followings amongst consumers. She also works alongside ticketing agencies such as Fever and Live Nation, as well as dedicated industry bodies IEN, WXO, and Experience UK.
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