
The Arthur Awards – the most prestigious and highly anticipated annual awards of the global live music business – take place during ILMC week, with a broad music business audience in attendance.
Housed in a brand-new top-flight venue for 2027, the night sees 600 of the world’s top live music professionals – promoters, agents, venues, festivals, and more – come together as excitement builds, the winners are announced, and the golden statuettes are handed out.
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The Arthur Awards began as a tongue-in-cheek affair in 1995 but have grown over three decades to become known as the Oscars of the international live music business.
The finalists in each category are shortlisted from thousands of votes received from fellow live industry professionals from across the globe. Once the shortlist in each category is announced, the winners are selected by an open vote of live music professionals in addition to a closed jury vote.
The evening begins with a champagne reception before the real spectacle begins: a five-star, four-course banquet from the Hilton’s award-winning chefs, complemented by fine wines, all with illustrious company.
As anticipation builds, the spotlight shifts to the Arthur Awards themselves: eleven categories, countless nominees, and only one victor in each. The 2027 Awards will be hosted by The Arthurs’ longstanding host and conductor extraordinaire, Ms Emma Banks.
Sam is a senior promoter in the Arts & Entertainment division at Cuffe & Taylor (Live Nation).
As part of this role, he is an Olivier Award-winning producer of Hey Duggee – The Live Theatre Show, as well as being nominated for his work lead producing Bluey’s Big Play in the UK and Ireland.
Alongside Ben Hatton, Sam oversees Cuffe & Taylor’s UK touring division, as well as producing special events and tours for major artists and international productions, including Jane McDonald, Lea Salonga, Sarah Brightman, The Gavin & Stacey reunion book tour with James Corden & Ruth Jones, and sell-out touring theatre shows such as Whitney – Queen of the Night, Michael Starring Ben, and What’s Love Got To Do With It?
On festivals and special events, Sam has worked with Justin Timberlake, Duran Duran, Lewis Capaldi, Sam Ryder, Sheridan Smith, Olly Murs, JLS, Billy Ocean, and many more.
Venturing into location-based immersive experiences, alongside Ben Hatton, Mat Way, Elliot Hargreaves, Andy & Wendy Barnes, Sam is a producer of The Traitors: Live Experience in Covent Garden.
Previously, he was a senior regional programmer at ATG Entertainment, programming theatre, concerts, and live events across 21 UK venues, as well as tour booking for ATG Productions. He has also worked as an associate producer on UK and international musical theatre tours. Sam has worked extensively with Disney Theatrical Group, BBC Studios, ITV Studios, Disney Music Group, ATG Entertainment, Kenny Wax Productions, and ROYO over his decade in the entertainment industry so far.
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