25 February 2027 | Hilton Park Lane, LONDON
The Arthur Awards – the most prestigious and highly anticipated annual awards of the global live music business – take place during ILMC week, with a broad music business audience in attendance.
Housed in a brand-new top-flight venue for 2027, the night sees 600 of the world’s top live music professionals – promoters, agents, venues, festivals, and more – come together as excitement builds, the winners are announced, and the golden statuettes are handed out.
Supported by:
Three decades of celebrating excellence
The Arthur Awards began as a tongue-in-cheek affair in 1995 but have grown over three decades to become known as the Oscars of the international live music business.
The finalists in each category are shortlisted from thousands of votes received from fellow live industry professionals from across the globe. Once the shortlist in each category is announced, the winners are selected by an open vote of live music professionals in addition to a closed jury vote.
The 'Off the Charts' Gala Dinner
The evening begins with a champagne reception before the real spectacle begins: a five-star, four-course banquet from the Hilton’s award-winning chefs, complemented by fine wines, all with illustrious company.
As anticipation builds, the spotlight shifts to the Arthur Awards themselves: eleven categories, countless nominees, and only one victor in each. The 2027 Awards will be hosted by The Arthurs’ longstanding host and conductor extraordinaire, Ms Emma Banks.
Arthur Award Highlights
Shaaista Khan Osman
Founder
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Blu Blood
A powerhouse in live entertainment and experiences, Shaaista Khan Osman has spent over 20 years turning extraordinary ideas into unforgettable moments. She pioneered Blu Blood in 2008 and, alongside her husband and business partner, Osman Osman, has built it into a company where expertise meets passion, and where every event is infused with life, style, and a flair for the extraordinary.
From hosting global icons like Enrique Iglesias, James Blunt, Atif Aslam, Gabriel Iglesias, Abida Parveen, and Bassem Youssef, to creating groundbreaking experiences including world-first collaborations between Atif Aslam & Abida Parveen and Atif Aslam & Sami Yusuf, and playing a pivotal role in re-opening Dubai’s entertainment industry in 2020 – Shaaista has consistently pushed the boundaries of live entertainment in South Africa and the Middle East.
Beyond concerts, she has worked with organisations such as FIFA, UNICEF, and UNHCR, and champions women in business alongside the Commonwealth Businesswomen’s Network. Guided by determination, grace, and a belief that “to make a difference, we have to be the difference,” Shaaista combines vision, creativity, and relentless dedication to shape experiences that leave a lasting impact.
She brings her unrivaled insight into live events, the Middle East market, and the art of creating moments that resonate long after the final note.
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