25 February 2027 | Hilton Park Lane, LONDON
The Arthur Awards – the most prestigious and highly anticipated annual awards of the global live music business – take place during ILMC week, with a broad music business audience in attendance.
Housed in a brand-new top-flight venue for 2027, the night sees 600 of the world’s top live music professionals – promoters, agents, venues, festivals, and more – come together as excitement builds, the winners are announced, and the golden statuettes are handed out.
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Three decades of celebrating excellence
The Arthur Awards began as a tongue-in-cheek affair in 1995 but have grown over three decades to become known as the Oscars of the international live music business.
The finalists in each category are shortlisted from thousands of votes received from fellow live industry professionals from across the globe. Once the shortlist in each category is announced, the winners are selected by an open vote of live music professionals in addition to a closed jury vote.
The 'Off the Charts' Gala Dinner
The evening begins with a champagne reception before the real spectacle begins: a five-star, four-course banquet from the Hilton’s award-winning chefs, complemented by fine wines, all with illustrious company.
As anticipation builds, the spotlight shifts to the Arthur Awards themselves: eleven categories, countless nominees, and only one victor in each. The 2027 Awards will be hosted by The Arthurs’ longstanding host and conductor extraordinaire, Ms Emma Banks.
Arthur Award Highlights
Aino-Maria Paasivirta
Head Promoter
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Fullsteam & Provinssi Festival
Aino-Maria Paasivirta is the head promoter of Helsinki based Fullsteam (part of FKP Scorpio) and Provinssi Festival.
Fullsteam Agency is a promoter and booking agency in Finland for both alternative music and global superstars. The agency has a roster of around 100 domestic acts and has over the years booked over 2,000 international acts in Finland. Fullsteam organises several events, Provinssi being the flagship festival.
Paasivirta is known for determinedly promoting diversity in the music business. She has received multiple awards such as Promoter of the Year (2024, 2019) and Future Visionary of the Year (2018) at the Finnish Music x Media Industry Awards, and nominations such as NOMEX’s Nordic Music Biz 20 under 30 in 2019, and IQ Magazine’s The New Bosses list (2018).
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