
The Arthur Awards – the most prestigious and highly anticipated annual awards of the global live music business – take place during ILMC week, with a broad music business audience in attendance.
Housed in a brand-new top-flight venue for 2027, the night sees 600 of the world’s top live music professionals – promoters, agents, venues, festivals, and more – come together as excitement builds, the winners are announced, and the golden statuettes are handed out.
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The Arthur Awards began as a tongue-in-cheek affair in 1995 but have grown over three decades to become known as the Oscars of the international live music business.
The finalists in each category are shortlisted from thousands of votes received from fellow live industry professionals from across the globe. Once the shortlist in each category is announced, the winners are selected by an open vote of live music professionals in addition to a closed jury vote.
The evening begins with a champagne reception before the real spectacle begins: a five-star, four-course banquet from the Hilton’s award-winning chefs, complemented by fine wines, all with illustrious company.
As anticipation builds, the spotlight shifts to the Arthur Awards themselves: eleven categories, countless nominees, and only one victor in each. The 2027 Awards will be hosted by The Arthurs’ longstanding host and conductor extraordinaire, Ms Emma Banks.
Born in Los Angeles and raised in between Spain and the US, Patricia started her career at Universal Music Spain. After six years there, she moved to Industria Works, a management and booking company from the US. There she managed artists such as Mala Rodriguez, Fuel Fandango, La Cendejas, while booking others such as Trueno, Villano Antillano, and Micro TDH.
In 2025, Patricia launched her own management and booking agency, Zavala MGMT, with La Cendejas, Villano Antillano, and other artists. She also books for BRESH and has another booking agency for Latin artists such as Ovy On The Drums and Dimelo Flow.
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