TEL – B-MARKET GOLDMINE
Wed 25 Feb | 15:00 - 15:45
CHAIR: ALEX BERTI, TICKETMASTER (UK)
With rents in markets such as London, Paris, Berlin, LA, and New York at a premium and audiences with a glut of entertainment at their fingertips, we look at how B markets are an important part of touring strategy. With cheaper costs, audiences who don’t get as much entertainment on their doorstep, and enthusiastic local tourist organisations, we dig into the tips for success outside the star locations.
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