Panels / Workshops / Keynotes

Asia Live: Festivals, Fans & Cultural Dynamics

Wed 25 Feb | 14:00 - 14:45

CHAIR: Layli Odamura, Creativeman Productions (JP)

Selling tickets in Asia isn’t simply about showing up; it’s about understanding radically different fan behaviours, market expectations, and cultural dynamics. From festivals that succeed by becoming city-defining brands to markets where sponsorship outweighs ticketing as the core revenue stream, Asia is writing its own commercial rulebook.

Unpacking some of the key differences between Asia’s strongest live music markets, this session also examines how promoters build loyalty, adapt formats, and monetise audiences in a region where global artists, homegrown talent, and new genres all vie for attention.