Alternative Markets: The roads less travelled

Chair: Alex Bruford, ROAM (UK)

With A-list tours increasingly playing multiple dates in a smaller number of key cities, savvy agents and promoters are capitalising on pent-up demand in B markets. And with investment into new venues continuing, the potential for plotting successful outings and building fanbases is huge.

This panel explores the opportunities that exist both off the beaten path and in former A markets now relegated by global touring pressures, and invites those with local expertise to outline what opportunities still exist and just how important these B markets are set to become.