Panels / Workshops / Keynotes

Ticketing: Rewriting the rule book

Thu 26 Feb | 14:30 - 15:30

CHAIR: STEVE SAYER, THE 02 (UK)

While the beauty of the live experience is precisely that it doesn’t change, ticketing is perhaps the fastest evolving sector of the global business. So as ticketers become marketers, and the ticket transcends physical to become a dynamic digital product, what do the next few years hold, and how can promoters and venues expect to sell more tickets as a result? In a business built on analogue, how much more centrally will these technology companies sit, what major changes are in the pipeline and, crucially, what does it all mean for fans?