As the dominant business model of the Middle East moves away from publicly funded events to commercially operated shows, what does it mean for the region as a whole? And as the market evolves, how are governments and local stakeholders supporting this shift while ensuring that tours and productions still land in each market? At a time of fast change for many GCC and broader Middle East markets, what role should public support take in the future, and are fee expectations from agents and managers going to shift at the same time?
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