It’s not easy being a festival promoter these days. From rising production costs to competition from summer tours and ever-evolving audiences, it’s a business that’s changing constantly. But as millions of fans head to open-air sites each summer, it’s an enduring sector offering magical experiences. So where do leading figures predict it’s all heading? We invite a lineup of festival heads to give us their five-year view, and as we peer forwards, consider what this creative and unique scene will look like in 2030.
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