Fan Data: Know your audience

CHAIR: Christine Osazuwa, Measure of Music (UK)

Without knowing who their fans are and what they want, artists are missing out on both opportunities and income. For years, gatekeeping around fan information has left many teams guessing, but a new wave of tools is changing that, giving artists unprecedented visibility into their audiences and the power to build direct, data-driven relationships. This panel brings together leading advocates for artist-owned data, along with the platforms pioneering this shift, to explore how transparency and fan insight are reshaping the future of the music business.