Artist Development: The Highs, Lows & Plateaus

CHAIR: Rob McGee, ONE FIINIX LIVE (UK)

In an era where social media can catapult new talent from zero to hero, the definition of success for emerging artists is rapidly evolving. Are artist teams still equipped – and committed – to supporting careers through the highs, lows, and inevitable plateaus? And how can they avoid trading long-term development for short-term wins? This session will explore the many forms success can take, along with the strategies teams use to navigate each stage of an artist’s journey. We’ll also examine the crucial role of wellness in building a stable, enduring touring career.