25 February 2027 | Hilton Park Lane, LONDON
The Arthur Awards – the most prestigious and highly anticipated annual awards of the global live music business – take place during ILMC week, with a broad music business audience in attendance.
Housed in a brand-new top-flight venue for 2027, the night sees 600 of the world’s top live music professionals – promoters, agents, venues, festivals, and more – come together as excitement builds, the winners are announced, and the golden statuettes are handed out.
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Three decades of celebrating excellence
The Arthur Awards began as a tongue-in-cheek affair in 1995 but have grown over three decades to become known as the Oscars of the international live music business.
The finalists in each category are shortlisted from thousands of votes received from fellow live industry professionals from across the globe. Once the shortlist in each category is announced, the winners are selected by an open vote of live music professionals in addition to a closed jury vote.
The 'Off the Charts' Gala Dinner
The evening begins with a champagne reception before the real spectacle begins: a five-star, four-course banquet from the Hilton’s award-winning chefs, complemented by fine wines, all with illustrious company.
As anticipation builds, the spotlight shifts to the Arthur Awards themselves: eleven categories, countless nominees, and only one victor in each. The 2027 Awards will be hosted by The Arthurs’ longstanding host and conductor extraordinaire, Ms Emma Banks.
Arthur Award Highlights
Sally Dunstone
Partner
·
Primary Talent International
Sally joined Primary Talent International in March 2021, bringing with her an impressive, talented, and diverse roster including Rina Sawayama, A. G. Cook, Kelly Lee Owens, Ela Minus, and many more.
Sally has worked with many of her clients from the beginning of their careers and has built their live careers from club to arena level and headlining stages at festivals around the globe. She prides herself on her varied roster and her ability to cater to the varying needs of her clients regardless of the genre of music.
A strong champion of diversity, Sally focuses on representing artists from many different backgrounds and championing female artists and artists in the LGBTQI+ space.
Before joining Primary, Sally spent six years at X-ray Touring. In 2020, she was nominated for the IQ New Boss Award, and she regularly speaks at industry events (including ILMC, ByLarm, and Eurosonic) and at universities and colleges about the live music industry and booking.
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