Growing Revenue Without Raising Prices: Fan Spending Trends 2026

An ILMC Partner Presentation

PRESENTEr: Collette Ingalls, AtVenu (UK)

Using transaction-level data from over 100,000 live events worldwide, this session breaks down how fans spend on merchandise, food & beverage, and how venues and festivals turn that behaviour into revenue. We will explore purchasing patterns by genre and event type, share real-world examples of fan engagement and sponsor integrations that increased revenue, and highlight global genre trends showing sustained growth. Attendees will leave with a clear, data-backed snapshot of what is working now and how to plan for 2026.