Middle East Live: Who’s it all for?

CHAIR: Hadi Rahhal, The Event Advisory (BH/SA)

Audiences across the Middle East aren’t a single demographic – they’re wildly different markets at different stages of maturity. This session breaks down some of the key differences between markets while discussing the importance of audience development in building a self-sustaining touring circuit. It will also examine affordability and the socioeconomic realities sometimes misunderstood by Western agents. And for artists and their teams looking to work in the Middle East, how best to navigate cultural norms, avoid missteps, and deliver shows that resonate without diluting creativity.