TEL – The Promoter Games
Wed 25 Feb | 16:00 - 16:45
CHAIR: Susan Gloy-Kruse, CTS Eventim (DE)
As touring entertainment grows, promoters are navigating rising costs, shifting venue dynamics, new audience behaviours, and increasingly complex deal structures. This promoter-focused session explores the on-the-ground realities shaping today’s market: what’s working, what’s not, and where the next opportunities are emerging. From market selection and routing tactics to partnerships, risk management, audience feedback, and marketing, this conversation highlights how promoters can stay competitive and build sustainable growth.
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