25 February 2027 | Hilton Park Lane, LONDON
The Arthur Awards – the most prestigious and highly anticipated annual awards of the global live music business – take place during ILMC week, with a broad music business audience in attendance.
Housed in a brand-new top-flight venue for 2027, the night sees 600 of the world’s top live music professionals – promoters, agents, venues, festivals, and more – come together as excitement builds, the winners are announced, and the golden statuettes are handed out.
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Three decades of celebrating excellence
The Arthur Awards began as a tongue-in-cheek affair in 1995 but have grown over three decades to become known as the Oscars of the international live music business.
The finalists in each category are shortlisted from thousands of votes received from fellow live industry professionals from across the globe. Once the shortlist in each category is announced, the winners are selected by an open vote of live music professionals in addition to a closed jury vote.
The 'Off the Charts' Gala Dinner
The evening begins with a champagne reception before the real spectacle begins: a five-star, four-course banquet from the Hilton’s award-winning chefs, complemented by fine wines, all with illustrious company.
As anticipation builds, the spotlight shifts to the Arthur Awards themselves: eleven categories, countless nominees, and only one victor in each. The 2027 Awards will be hosted by The Arthurs’ longstanding host and conductor extraordinaire, Ms Emma Banks.
Arthur Award Highlights
José Cuervo
Middle East Regional Director
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Proactiv Entertainment
José is the regional director for the Middle East at Proactiv Entertainment, a position he has held for over four years.
In this capacity, he has played a pivotal role in establishing Proactiv as one of the leading event promoters in the region. Under his leadership, the company has achieved significant growth, becoming the top theatre promoter in the Middle East.
He has overseen the regional premieres of Broadway hits such as The Lion King and Hamilton, as well as a diverse range of events including musicals like Chicago and Mamma Mia; concerts by global artists such as Andrea Bocelli and Michael Bublé; family-friendly shows like Monster Jam and PAW Patrol Live; and world-renowned exhibitions including Harry Potter™: The Exhibition.
Before joining Proactiv Entertainment, Jose worked at Flash Entertainment in the UAE for over four years, where he gained valuable experience in marketing and communications. During his tenure, he worked with high-profile organizations such as FIFA and UFC and contributed to large-scale concerts featuring artists like Coldplay, Rihanna, Sam Smith, and The Killers.
Jose holds a Bachelor’s Degree in History and International Affairs from Paris Sorbonne University, where he graduated at the top of his class. Fluent in Spanish, English, French, and Portuguese, he brings a global perspective to his work, fostering strong relationships with key stakeholders across cultures.
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